“Tailoring Messages to Fit the Audience”

Last week Professor Diane Ramos spoke to during our Sustainable Theories and Models class on selecting the best communications style for your audience.  Her presentation is valuable to our cohort as our project course begins where we will be consulting for PricewaterhouseCoopers.

Her interactive presentation was based on Carl Jung’s work, which allows us to group people into four basic communication styles: intuitor, thinker, feeler, and sensor.  The intuitor is a creative, visionary person.  The thinker is the logical, systematic person.  The feeler is a sensitive, people oriented person.  The sensor is pragmatic and action person.

 The majority of people (44%) are sensory, or action orientated, it is important to begin with results to catch their attention.  Even though we know sensor covers the majority of people, Diane focused on the importance of tailoring communication to all four types of audience members.

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