You have probably heard of NikeFuel and FitBit, the gamification devices that promote healthy living. Have you considered using gamification to promote sustainable behavior?
At the Net Impact conference, I attended a presentation by Ashok Kamal, co-founder and CEO of Bennu, a leader in green social media marketing. He talked about applications that work with cars like the Ford Fusion and Nissan Leaf to understand a car’s impact on the world. Other examples of gamification are hosted on intranets to help the company engage employees in sustainable choices.
Kamal thinks that sustainability should be encouraged through “fortune, fun and fame, not blame and shame.” This quote spoke to me, because I see call for regulations as blame and shame.
To learn more about Bennu, visit this website: http://www.bennuworld.com