During our visit to Guatemala we had the opportunity to visit Ecofiltro. Philip Wilson, CEO, realized that the lack of pure water in the rural households of many Guatemalans could not effectively be dealt with from the earlier donation dependent operation. He decided to convert Ecofiltro to a social business and followed a hybrid approach where urban sales of filters would serve to finance the distribution of rural filters at an affordable price. Ecofiltro’s factory is capable of producing 8,000-10,000 filters per month . To date, Ecofiltro has distributed over 175,000 filters throughout Guatemala; however, they plan to reach 1 million rural guatemalans with clean water by 2020.