ICN Business School

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The main city square in Nancy, where ICN Business School is located.   

Our courses at ICN Business School in Nancy brought a cross-cultural dimension to the material we have been studying so far. We had three lectures and a case study while we were at the school. The topics we discussed were management control for CSR, differences in ethics between the USA and France and cross-cultural communication.  Each topic was tied back to sustainability and the differences between how each culture views the role and importance of it for business. For example, in France, companies that are not publically traded (and have sales or assets of more 100 million Euros) are expected by law to communicate social and environmental results, although there is no penalty for failing to report.  It was interesting to learn about how sustainability is viewed around the world and what cultural differences impact these perceptions. Each country is influenced by past events that, at the surface, may not appear to relate directly to sustainability. For example, Americans are more willing to take risks than the French due to the colonial mindset of our founders.  Also, Americans tend to be action oriented whereas the French tend to spend more time discussing than doing.

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Caitlin discusses how ethics and sustainability are connected during class at ICN Business School.

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