By Caitlin Merritt
Duquesne University’s trip to the Mondelez chocolate factory confirmed our desires to be corporate social responsibility and sustainability professionals. One of the major themes that came across was the firm’s commitment to employee mental and physical wellbeing. When our guide stressed the importance of holding onto the railings during our tour of the factory, some of us assumed they wanted to avoid liability. As the tour progressed, we saw many signs to remind employees that safety is a daily priority.
Mondelez uses CSR to increase employee engagement and to become a pioneer in sustainability within their industry. Their employees have ownership and responsibility for corporate social responsibility initiatives. Relying on their employees generates new and different ideas, but a surprising element of Mondelez’s CSR plan is that they do not follow a standard CSR approach. Instead, they created their own model and included categories for their industry and their specific business. It was refreshing to see a company take bits and pieces of the various sustainability frameworks that we have learned and create a CSR charter that makes sense for them