IDEO Design Thinking Workshop

It was incredible how much knowledge we gained about breakthrough innovation!

Our MBA Sustainability Cohort participated and competed a training session on Design Thinking from IDEO. For those of you who don’t know, Design Thinking is a structured and proven approach to speeding up breakthrough innovations.

Our instructors helped our teams navigate the different stages of Design Thinking along the 4-hour simulation. Each group came up with dozens of ideas during our “Ideation” phase that focused on helping a town in California find new uses for stuff the residents no longer needed. Furthermore, we created storyboards to help visually represent the actions we developed to promote sustainable lifestyles in this town.

By following the key principles of Design Thinking, particularly being observant and testing out hypothesis in a quick, iterative fashion, we developed extremely imaginative, but feasible ideas swiftly. Stay turned to see how we apply these tools during our consulting projects.

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