Recently, two members of our MBA Sustainability cohort lead a discussion about the craft of negotiating. Throughout their lesson, they covered different outcomes that result from negotiation, and these three situations were the lose lose, win lose, and win win instances. Our classmates gave us vital information on how to achieve the win win situation whenever possible. Three crucial variables to achieving a win win situation were power, time, and information. One piece of information I found to be very interesting was about time. “Your deadline is of your own making,” was the phrase that jumped off the page at me. This idea needs to be understood, particularly in sustainability because firms need to realize that they can be change they want to see. As MBA Sustainability students, we are looking forward to helping firms achieve more sustainable business practices.