Day 3: Cross Cultural Communication

“Knowing cultural differences is vital to any successful international business relationship,” stated Bertrand Agostini, professor at ICN, who led us through a workshop on cross cultural communication on our third day in Nancy. This workshop included a great background on the differences in the government, culture, and history of the United States and France. With over 66 million people, and the world’s sixth largest economy, France is a major player in Europe, and particularly the European Union.  This class helped us to comprehend how the French see situations, and why they think and act in certain ways. Bertrand highlighted the importance of knowing a people’s culture to fully understand how to approach a business relationship with them. Heading into the future, each one of us will be prepared to facilitate a business relationship with most French companies and enhance the opportunities for economic gain, environmental protection, and social enhancements on a global level.

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